Privacy Policy

G-rm Analytics – Advertising Data Collection Privacy Policy

G-rm Analytics helps advertisers fine tune the adverts they serve to you by measuring ad performance. In order to do this we collect some information when an ad is served. We want to be clear with you how we’re using this information and the ways in which you can protect your privacy.

Your privacy matters to G-rm so please do take the time to get to know our practices – and if you have any questions contact us.

Information we collect

We collect information to provide better services to all of our users – from figuring out which ads you’ll find most useful, to what content shows you might like best.We collect information in the following ways:

Information we get from when you see a digital ad from one of our clients.

We collect information when you view and interact with an ad we are tracking. This information includes:

Device information

We collect device-specific information (such as your hardware model, or operating system version.

Event information

When you view or interact with one of our client’s ads, we automatically collect and store certain information in our database. This includes:

Internet protocol address

Information that gives the ad context, such as the domain or app name, and the time it was seen at.

Cookies and similar technologies

We use a pixel tracking technology to collect and store information when you encounter a client’s ad, and this may include using cookies to identify your browser or device.

Information we collect from ad exposure is treated in the strictest confidence, and held in a secure database. No attempt is made to personally identify you from the data gathered, and all data is reported on in aggregate when passed to a client. For more information about how you can delete your browser cookies that are associated with G-rm, see below.

How we use information we collect

We use the information we collect from our tracking pixel to help bring more relevance to your online experience by helping our clients determine the performance and relevance of the the ads that are served to you.

For instance, if you are not responding to an ad, or if it has been served to you too many times, our clients can stop targeting you with this ad. Similarly if you do respond positively to this ad our clients can attribute positive performance to it and learn what works best for their customers.

We will ask for your consent before using information for a purpose other than those that are set out in this Privacy Policy.

Transparency and choice

People have different privacy concerns. Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used. For example, you can:

You may also set your browser to block all cookies, including cookies associated with our services, or to indicate when a cookie is being set by us. However, it’s important to remember that many of our services may not function properly if your cookies are disabled. For example, we may not remember your language preferences.

How to Delete and Manage Cookies

Cookies are small files that websites put on your PC to store info about your preferences. Cookies can improve your browsing experience by allowing sites remember your preferences or letting you avoid signing in each time you visit certain sites. However, some cookies may put your privacy at risk by tracking sites that you visit, or ads that you’ve seen.

To Delete Cookies

How to Reset your Advertising ID

The advertising ID is a unique, user-resettable ID for advertising. It gives users better controls and provides developers with a simple, standard system to continue to monetize their apps. It enables users to reset their identifier or opt out of personalized ads (formerly known as interest-based ads).

To Reset your Advertising ID:

Information we share

We do not collect, or share personal information with companies, organizations and individuals outside of G-rm. G-rm is restricted by license from collecting or storing any personally identifiable information.

We may share non-personally identifiable information privately with our clients. For example, we may share information that shows how many times their ads were seen, in what regions, and how many resulted in a conversion or desired action being taken.

This data is aggregated and anonymised, and in no circumstance could our clients identify you personally from our data or reporting.

Information security

We work hard to protect G-rm and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. In particular:

When this Privacy Policy applies

Our Privacy Policy applies to collection of advertising data by G-rm Limited, but excludes services that have separate privacy policies that do not incorporate this Privacy Policy.

Compliance and cooperation with regulatory authorities

We regularly review our compliance with our Privacy Policy. We also adhere to several self regulatory frameworks, including the EU-US and Swiss-US Privacy Shield Frameworks.

When we receive formal written complaints, we will contact the person who made the complaint to follow up. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that we cannot resolve with our users directly.

Changes

Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of privacy policy changes). We will also keep prior versions of this Privacy Policy in an archive for your review.

Data Controller and Owner

G-rm, 43 Merrion Square South, Dublin 4

Types of Data collected

Among the types of Personal Data that this Application collects, by itself or through third parties, there are: Email, Cookie and Usage Data.

Other Personal Data collected may be described in other sections of this privacy policy or by dedicated explanation text contextually with the Data collection.

The Personal Data may be freely provided by the User, or collected automatically when using this Application.

Any use of Cookies – or of other tracking tools – by this Application or by the owners of third party services used by this Application, unless stated otherwise, serves to identify Users and remember their preferences, for the sole purpose of providing the service required by the User.

Failure to provide certain Personal Data may make it impossible for this Application to provide its services.

The User assumes responsibility for the Personal Data of third parties published or shared through this Application and declares to have the right to communicate or broadcast them, thus relieving the Data Controller of all responsibility.

Mode and place of processing the Data

Method of processing

The Data Controller processes the Data of Users in proper manner and shall take appropriate security measures to prevent unauthorized access, disclosure, modification or unauthorized destruction of the Data.

Access to the Data may be available to Data Processors, if appointed, as well as employees involved with the processing. Access to Data may be also available to external parties providing services to the Data Controller such as third party technical service providers, mail carriers, hosting providers, IT companies, communication agencies. The updated list of these parties may be requested from the Data Controller at any time.

Place

The Data is processed at the Data Controller headquarters, unless stated otherwise in the rest of this document.

Conservation Time

The Data is kept for the time necessary to provide the service requested by the User, or stated by the purposes outlined in this document, and the User can always request the Data Controller for their suspension or removal via contact details onsite.

The use of the collected Data

The Personal Data used for each purpose is outlined in the specific sections of this document.

The Data concerning the User is collected to allow the Application to provide its services, as well as for the following purposes: Managing email addresses and sending messages, Analytics and Interaction with external social networks and platforms.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

Analytics

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Personal Data collected: Cookie and Usage Data.

Interaction with external social networks and platforms

These services allow interaction with social networks or other external platforms directly from the pages of this Application.

The interaction and information obtained by this Application are always subject to the User’s privacy settings for each social network.

If a service enabling interaction with social networks is installed it may still collect traffic data for the pages where the service is installed, even when Users do not use it.

Managing email addresses and sending messages

These services make it possible to manage a database of email contacts to communicate with the User via email.

The services are used to collect data concerning the date and time when the mail is viewed by the User, as well as when the User interacts with incoming mail, such as by clicking on links included in the email.

Additional information about Data collection and processingLegal Action

The User’s Personal Data may be used for legal purposes by the Data Controller, in Court or in the stages leading to possible legal action arising from improper use of this Application or the related services.

Additional Information about User’s Personal Data

In addition to the information in this privacy policy, this Application may provide the User with contextual information concerning particular services or the collection and processing of Personal Data.

System Logs and Maintenance

For operation and maintenance purposes, this Application and any third party services may collect files that record interaction with this Application (System Logs) or use for this purpose other Personal Data (such as IP Address).

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Data Controller at any time at its contact information.

The rights of Users

Users have the right, at any time, to know whether their Personal Data has been stored and can consult the Data Controller to learn about their contents and origin, to verify their accuracy or to ask for them to be supplemented, cancelled, updated or corrected, or for their transformation into anonymous format or to block any data held in violation of the law, as well as to oppose their treatment for any and all legitimate reasons. Requests should be sent to the Data Controller at the contact information set out above.

Changes to this privacy policy

The Data Controller reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom. If a User objects to any of the changes to the Policy, the User must cease using this Application and can request the Data Controller to erase the Personal Data. Unless stated otherwise, the then-current privacy policy applies to all Personal Data the Data Controller has about Users.

Definitions and legal references

Personal Data

Any information regarding a natural person, a legal person, an institution or an association, which is, or can be, identified, even indirectly, by reference to any other information, including a personal identification number.

Usage Data

Information collected automatically from this Application (or third party services employed in this Application ), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.

User

The individual using this Application, which must coincide with or be authorized by the Data Subject, to whom the Personal Data refer.

Data Subject

The legal or natural person to whom the Personal Data refers to.

Data Processor

The natural person, legal person, public administration or any other body, association or organization authorized by the Data Controller to process the Personal Data in compliance with this privacy policy.

Application Owner

The natural person, legal person, public administration or any other body, association or organization with the right, also jointly with another Data Controller, to make decisions regarding the purposes, and the methods of processing of Personal Data and the means used, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.

This Application

The hardware or software tool by which the User Personal Data is collected.

Cookie

Small piece of data stored in the User’s device.