Privacy Policy

May 23, 2018

As part of Green Rule Media’s commitment to industry standards and compliance, we are taking the following steps to ensure we are GDPR compliant in all our operations, to learn more, please review our Privacy Policy. This Privacy Policy describes Collective, Inc.’s dba “Green Rule Media (G-rm)” (“we,” “us,” “our”) data practices related to the corporate site (“Website”). For information about the data practices of G-rm’s services, see the G-rm Services Privacy Policy.

Data Collection

We receive personal information via our Website when you voluntarily provide it to us. This personal information includes contact information such as your name, address, email address, and telephone number when you contact us with questions or request services from us. When you visit our website, we also collect “Activity Information,” including but not limited to, IP address, web pages visited on the Website, links clicked, operating system and browser type and mobile device identifier. Activity Information is collected through cookies (i.e. small text files placed on your browser), pixels, and other, similar technologies. G-rm also obtains data from third parties, including device data, geolocation data and audience attributes data from Device Atlas, NeuStar, Grapeshot and Lotame.

Data Use and Sharing

Personal information you provide G-rm is used by G-rm for contacting you about services or information requested by you, as well as for direct marketing purposes and may be shared between our offices for this purpose. We also use personal information for our legitimate interest to enhance the services offered on our website via research and analytics about how it is used. We also use personal information, subject to your consent, to tailor advertising delivered to you. We additionally use Activity Information for the purpose of our legitimate interest in operating and improving our website, analyzing demographic and statistical research about website usage, monitoring the website for compliance with our terms of service and the law, and other purposes. We also use Activity Information, subject to your consent, to tailor our marketing and advertising to you through the use of automated-decision making processes about your interests. This process is used to deliver relevant advertising to you and to customize your experience on our website. We may share this information with third parties who provide administrative services on our behalf, such as email fulfillment services, data storage, and web hosting, as well as pursuant to a court order or to law enforcement or government officials, or otherwise to protect the legal rights or legitimate interests of G-rm. We may also share information with third parties to deliver advertising to you online and on mobile devices. These third parties are located in the United States. From time to time, G-rm may conduct surveys through various online methods. When participating in a survey, we may ask you to provide personal information. The personal information you submit in a survey may be used by G-rm for research and measurement purposes, including measuring the effectiveness of content, advertising or programs. If you wish to contact us about surveys conducted by G-rm, you can reach us by email at [email protected] As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution, bankruptcy proceeding, or similar event, we reserve the right to include any information we have among the assets transferred to the acquiring company.

Data Retention

G-rm stores Personal information you provide to us as long as needed to respond to your inquiries, provide you service, and maintain our relationship with you. We typically store Activity Information for no longer than 180 days.

Individual Rights

You have the right to request the exercise of the following individual rights where relevant:

If you provided us with information based on consent, such as information used for interest-based advertising, you can withdraw that consent. In order to exercise these rights you can contact us at [email protected] We may be unable to facilitate these rights in certain circumstances.


G-rm does not knowingly collect personal information from children under the age of 13 through the Website. If you have reason to believe that a child under the age of 13 has provided personal information to G-rm, please contact us.

EU-US Privacy Shield

G-rm complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union or European Economic Area to the United States.

Links To Other Websites

We may provide links to third-party sites, which are maintained by third parties. Please be aware that we are not responsible for and cannot control the privacy policies of these other linked sites or their practices. We suggest that you visit those sites directly for information on their privacy, security, data collection and distribution policies because they may differ from G-rm’s own position under this Privacy Policy.


We have reasonable security measures in place intended to help protect against the loss, misuse or alteration of personal information we maintain. However, we are unable to guarantee that the security measures we take will not be penetrated or compromised or that your information will remain secure under all circumstances.

Changes To Our Privacy Policy

This Privacy Policy is effective as of the date listed at the top of this policy. We may change this Privacy Policy from time to time, and will post prior notice of any such changes on our website.

Data Protection Authorities

ou have the right to make a complaint about G-rm’s data practices to your local supervisory authority. To do so, you can visit the appropriate authority‘s website.

How To Contact Us

If you wish to contact us about this Privacy Policy you can reach us by email at [email protected]